World Kindness Day has been celebrated every November 13 since 1998. Italian type foundry Zetafonts decided to commemorate it with an exhibition of posters collected after an open call. This year 180 designers, typographers and illustrators from around the world joined their call for meaningful and uplifting messages. The initiative earned Zetafonts a 2023 Gold Indigo Design Award in the Integrated graphic design for social change category. Fight for Kindness in Sofia shows a selection of inspiring works by local and international artists.